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Mike Rhodes
Google Ads Fundamentals Podcast
Confused by Google Ads? Still on the ‘someday one day’ list?
Now’s the time to change that.
In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads.
Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads”
In 7 episodes you’ll learn
Why you need to use Google Ads for your business
How to write ads that attract new customers
Targeting & how to show your ads to the...
Listen now
Ratings & Reviews
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5.0 stars from 14 ratings
Brilliant
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“Mike Rhodes is a brilliant Google Ads strategist and pioneer. Highly recommend this content to anyone in the Google Ads sphere. Mike has been practicing the art for years and distills his knowledge in this podcast.”
Marcoso Polo via Apple Podcasts ·
Germany ·
02/05/21
“Mike is one of the few people I listen to when it comes to Google Ads. I manage over a million dollars a month in spend for clients and Mike keeps me up to date with any new features or changes that Google is rolling out. For anyone serious about getting better at their craft, this podcast is a...”Read full review »
Gbradly via Apple Podcasts ·
New Zealand ·
02/02/21
Mike always delivers
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“Always enjoy learning from Mike and this is no exception. Lots of useful, tactical advice you can put into action straight away to build better campaigns and improve your results.”
Miktgeqgv via Apple Podcasts ·
Great Britain ·
02/02/21
Recent Episodes
To get your ads to show, you need to ‘bid’ on each keyword in your account.
Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads.
In...
Published 02/01/21
Google Ads is NOT a ‘set and forget’ medium.
The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic.
Your prospects & future customers have ever-changing needs. Your competitors will try...
Published 02/01/21
Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign.
So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and...
Published 02/01/21
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See hourly chart positions and more than 30 days of history.
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