Confused by Google Ads? Still on the ‘someday one day’ list?
Now’s the time to change that.
In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads.
Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads”
In 7 episodes you’ll learn
Why you need to use Google Ads for your business
How to write ads that attract new customers
Targeting & how to show your ads to the...
To get your ads to show, you need to ‘bid’ on each keyword in your account.
Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads.
Google Ads is NOT a ‘set and forget’ medium.
The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic.
Your prospects & future customers have ever-changing needs. Your competitors will try...
Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign.
So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and...