To get your ads to show, you need to ‘bid’ on each keyword in your account.
Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads.
In...
Published 02/01/21
Google Ads is NOT a ‘set and forget’ medium.
The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic.
Your prospects & future customers have ever-changing needs. Your competitors will try...
Published 02/01/21
Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign.
So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and...
Published 02/01/21