Episodes
Published 03/07/20
The benefits of building a microgreens business, and how to keep improving it. Chris's online course Growing Your Profitable Microgreens Business https://microgreens.teachable.com/courses   Increase farm efficiency with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot Podcasts by Diego Footer: Microgreens: https://apple.co/2m1QXmW Vegetable...
Published 03/07/20
Microgreen grower Chris Thoreau joins me to talk about the importance of soil in growing microgreens. Chris's online course Growing Your Profitable Microgreens Business https://microgreens.teachable.com/courses Follow Diego on IG https://instagram.com/diegofooter Small Farm Tools and Microgreens Supplies https://www.paperpot.co/ Support my content while you shop at Amazon: https://amzn.to/32FYCqW
Published 02/15/20
Chris Thoreau has grow microgreens for over 10 years, but he recently reached the point where he Chris realized it was time to do something else and move on.  Find out what changed and why Chris is changing with it. Chris's online course Growing Your Profitable Microgreens Business https://microgreens.teachable.com/courses Follow Diego on IG https://instagram.com/diegofooter Small Farm Tools and Microgreens Supplies https://www.paperpot.co/ Support my content while you shop at Amazon:...
Published 01/26/20
Vincent Cuneo talks about what has made him successful selling microgreens to small independent grocery stores.  He discusses giving samples, shelf placement, packaging, and credit for unsold product.  Then Chris Thoreau joins the conversation to troubleshoot some growing issues Vincent is having. Connect with Vincent Cuneo: http://www.agrarianfeast.com/ Chris's online course Growing Your Profitable Microgreens Business https://microgreens.teachable.com/courses Follow Diego on IG...
Published 01/04/20
In this episode Chris Thoreau joins me to explore the idea - Can you actually make a living growing microgreens?  Is it actually possible or just an unrealistic dream? If it is possible what does that look like? How big does the business need to be?  How much do you need to be selling?  Would you need employees? TLDR: It is possible, with the right combination of luck, skills and hard work. Some people will find it’s a fit for them and their lifestyle, but they’ll need to be committed. ...
Published 12/15/19
Molds, fungus, viruses - oh my! Depending on your growing environment you may encounter one or perhaps even all of these diseases. And what do you do once you encounter them? If there’s a small section of mold on your tray, for example, what do you do with that tray? Do you scrap the whole tray or can you harvest the unaffected part? We ask these questions with long-time grower and microgreen expert Chris Thoreau. Chris's online course Growing Your Profitable Microgreens Business...
Published 11/23/19
When you start your farm business, one think that you need to think about is your business structure. Sole proprietorships and LLCs are common ways to go, but there are also other options, like co-operatives... That's how farmer Chris Thoreau of Food Pedalers structure his business, and that's the subject of today's show... Today I'm going up to Vancouver to talk to microgreen farmer Chris Thoreau about a topic that you don't hear discussed a lot in small scale farming circles - how he...
Published 11/09/19
Microgreen Grower Chris Thoreau and I discuss a variety of reasons why microgreens might not be a fit for you. This is a realistic look at what growing microgreens as a business is really like.  From quick turn around times week after week to attention to detail to scaleability to the day to day drudgery - they aren't a perfect business, yet nothing is.   Chris's online course Growing Your Profitable Microgreens Business http://bit.ly/learntogrowmicrogreens Follow Diego on IG...
Published 10/19/19
When you are only growing a 10 day crop, how much of an affect does light quality and temperature have on the crop? A lot. Chris is in Vancouver where he sees day lengths change from 8 hours at the winter solstice to 16 hours at the summer solstice; a large change which affects how much light crops get to grow. Less light in winter means slower or no crop growth. If you are a farmer, you get this. It makes sense, at least for field crops. But what about microgreens? Crops which spend...
Published 10/05/19
If customers keep asking if you have certain crop, and you don't, should you grow it? It depends. And that's the focus of today's show: When, How, and Why to Start Producing A New Microgreen Crop Chris's online course Growing Your Profitable Microgreens Business http://bit.ly/learntogrowmicrogreens Follow Diego on IG https://instagram.com/diegofooter Small Farm Tools and Microgreens Supplies https://www.paperpot.co/ Support my content while you shop at Amazon:...
Published 09/22/19
When you think about what your selling, don't forget that what you are selling isn't just what's in the cooler behind your booth. You're selling yourself, your story, and the role that you play in a bigger movement; all intangible assets that can allow you to succeed without having a diversity of products. But if you want to grow, and you don’t have more products to sell to customers, then you need to find more customers, and that likely means diversifying beyond the farmers market. That’s...
Published 09/14/19
Given the relatively low capital investment required to start a microgreens business, it's a business that attracts a lot of people.   When over 60% of your time will be spent harvesting, cleaning, and sanitizing trays, some of the allure of that $50 tray goes away. Add in the need for rigorous observations and recording keeping, and you will find yourself in a position that Chris describes as part automaton and part scientist. Not for everyone. Especially when people enter the business...
Published 09/14/19
"They weren't just buying the product, they were buying the whole package." That's how Chris Thoreau was able to go to a farmer's market selling one crop.  Just one.  Sunflower shoots.  He was able to go to market with just one crop because he was selling a product that had a great story.   There's a lot in this one and at its core this interview focuses heavily on core success principles - relentless testing and experimentation, constant record keeping and analysis, and knowing what to...
Published 09/14/19
Microgreen Farmer Chris Thoreau and I discuss 10 base principles for growing high quality microgreens. Think 10 things that are critical to growing a good crop regardless of where you are growing them, when you are growing them or how you are growing them. These base principles help ensure that you get a successful crop that is free of disease and of high quality. It’s not enough just to go through a successful process without knowing why you are doing what at different parts of the...
Published 09/14/19
Today we are going to start the series, by going back to the beginning.  This is the story of how urban farmer Chris Thoreau started his microgreens farm almost 10 years ago. Chris will take on questions such as: Why microgreens?   How much did he start with? And how did he handle startup and work life balance. Chris made a go of it taking on early challenges he has managed to grow his farm to eventually do over $200,000 in sales from a shipping container taking up 320 sq. ft.    ...
Published 09/14/19