The UK specializes in Hollywood-budget Christmas ads. Why? And why are they so profitable? We have a chuckle picking it apart.

Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.