Who pays for all that stuff to be put up on the Internet? And is there an alternative to your eyeballs being up for sale?

Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.