The UK specializes in Hollywood-budget Christmas ads. Why? And why are they so profitable? We have a chuckle picking it apart.

Who pays for all that stuff to be put up on the Internet? And is there an alternative to your eyeballs being up for sale?

Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.

To spam or not to spam? That is the question.  Note - other cooked meats in a tin are available, but none of them are digital!

How can we know what consumers will remember? The answer, it turns out, ties together a lot of the things we've been talking about these past few weeks.

We started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!

Not where you put things on a shelf, but rather where you put things in people's minds - a question that is key to selling... pretty much anything!

Can you please everyone all the time? One of the fundamental questions every business has to face is WHO should we talk to? Even, who CAN we talk to?

One of the key ideas behind almost all marketing... It is discussed constantly, though rarely ever given a name. We do that here:

A quick intro to our handy podcast that will feature:  1) "Marketing Bootcamp" episodes to fill people in on what marketing is about and how it gets done  2) "Masterclass" episodes in which we will talk to practitioners and academics about what they know!   Give it a Listen!