Not only is today’s poddy jammed with juicy PR insights, it’s also one of the best things to ever happen to my business.  I’m chatting with Lynda Williams, founder of the luxury travel and lifestyle agency, Vim & Vigor, that’s based in Singapore. After heading up global PR for a number of exclusive hotels and resorts, Lynda founded Vim & Vigor in 2013 where she now works with values-aligned brands such as Smith Hotels, Singita, TiNDLE, and Bamboo Bowls.  She’s also the PR superstar that’s bringing Hack Your Own PR to Singapore! I couldn't conceive of a more talented and creative PR professional to guide Hack Your Own PR’s freshest recruits. Firmly embedded in Singapore’s PR scene, Lynda is across Singapore’s current media trends, the stories journalists are chasing and the who's who in the media scene.  She even offers up a sneak peek of some of the big names that will be featuring in the first ever Hack Your Own PR Singapore.  But if you think this ep is only for our Singaprean friends, think again. Lynda is filled with tips and tricks that benefit small business owners everywhere. We talk about successfully navigating Covid when you work in travel PR, the benefits of being a small business and why she’ll always have a soft spot for startups.  Lynda also shares her insights into why stripping back the glam was a killer PR move for Tiffany & Co.  Find Lynda Williams online https://www.hackyourownpr.sg/  https://www.instagram.com/hackyourownpr.sg/  Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr