This episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida.  With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore with Alexa and understand why as communicators, we should all be building accessibility into our strategies as business-critical, not just as an add-on.  We find out how we can all improve our own social feeds and where we can go to get more help.  @HashtagHeyAlexa https://www.accessible-social.com/ Alexa is also co-founded of Social Media Tea, which is both a hilarious and often heart-warming community of examples, thoughts and issues among those working within social https://socialmediatea.com/home  https://www.instagram.com/sippinsocialtea Alexa mentions https://twitter.com/thewheeloftime  https://twitter.com/USCPSC  Jeep's creative captions https://www.newsweek.com/turn-your-tvs-closed-captioning-surprise-new-jeep-ad-1680056#:~:text=Jeep's%20Super%20Bowl%20LVI,throughout%20their%20time%20on%20screen.