We welcome Scott Field, Director of Communications at the British Olympic Association, onto this episode. We discuss how communications were led for Tokyo 2020, how TeamGB maintained momentum during the pandemic and how the story was told despite there being no crowds and limited access for press.  Building a career in sport, having worked at football clubs, the FA and now with TeamGB, we ask what the common misconceptions are about establishing a comms career within sport - namely, having an...

This episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida.  With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore with Alexa and understand why as communicators, we should all be building accessibility into our strategies as business-critical, not just as an...

If anyone had predicted everything that's happened in 2022, we'd be surprised! We recorded this live episode as a session at CommsHero week and talked about how to move with the tide of change; both from a broader sense and how that shapes the work we do as marketing and communications professionals, as well as professionally and personally.  https://commshero.com/  We mention... Changes with Annie Macmanus https://podcasts.apple.com/gb/podcast/changes-with-annie-macmanus/id1465937091  Jim...

We're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with.  First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk...  We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign https://adanola.com/ and the Krissy Cela range, which you have to be quick or miss out on https://uk.oneractive.com/ - do these ranges effectively...

This is a special bonus episode that features Rebecca’s best bits of season 2.  The list of episodes that the clips are taken from    Personal Success and Hyping Yourself with Lucy Werner https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882   Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo...

This is a special bonus episode that features Harriet’s best bits of season 2.  The list of episodes that the clips are taken from  Sliding Doors with Sam Hodges and James MacLeod https://podcasts.apple.com/gb/podcast/sliding-doors-with-sam-hodges-and-james-macleod/id1550599535?i=1000538655304  Document, rather than create and Alex Payne, The Room - building a marketing tech business ...

This extended guest episode was recorded as part of our season 2 finale. In this episode, we are joined by two titans of television and entertainment PR who are generally all-around nice guys. Sam Hodges and James MacLeod started their PR career at the BBC together working on shows such as Strictly Come Dancing. They have gone on to have top comms roles at ITV, BBC, Netflix, Channel 4 and Twitter between them.  During our conversation, we talked about what it is really like being at the...

This extended guest episode was recorded as part of our season 2 finale. Our guest in this episode is Dr Clea Bourne. Clea, a senior lecturer at Goldsmiths’ University Media and Communications Department is one of the leading voices in the academia for the promotional professions of marketing, PR, and advertising. Not only is she an expert in the subjects that she teaches, but she also has in-depth knowledge and understanding of the Financial Markets. She is the author of several...

This extended guest episode was recorded as part of our season 2 finale. Our guest this episode, is Polly Czoik, the Strategic Director, Engagement, Culture, and Organisational Development at London Borough of Hackney.  Polly has been at Hackney for close to two decades, starting as a communications officer.  If anyone understands local government communications it is Polly, as the former Chair of the CIPR’s Local Public Services Group, and through her peer support work with the LGA, she...

This extended guest episode was recorded as part of our season 2 finale.   Our guest in this episode is Sue Anstiss a pioneer of women’s sport and marketing for almost 3 decades. A founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective. Sue established Fearless Women last year and is host of the successful Game Changers podcast. Sue has worked in sports marketing and PR throughout her career and this year launches her book Game On: the unstoppable rise...

This extended guest episode was recorded as part of our season 2 finale.   Our guest this episode, is  Alice Skeats, Head of Partnerships for Europe at Nextdoor. Alice has been the senior Communications, PR and Partnerships manager at the tech company which geo-locates neighbours on a social media platform. Alice has  background in police and local government communications before transitioning to tech. In this episode we talk about loneliness, tranistiioning to a new industry, the power...

In this episode, we kick off by talking about why sometimes it’s better to document rather than think of a new idea from scratch. Anyone who has heard, watched or read anything by marketer Gary Vaynerchuk, will know that content is all around us and telling compelling stories doesn’t have to be complex.    Our guest this week, is probably best known for his career as a sports broadcaster, Alex Payne although on most weeks can be found co-hosting the top Rugby Podcast, The Good, The Bad...

In this episode, we talk about getting into the PR, Communications and Marketing industry after 30 years old and why coming into the profession later on in your career has its merits.    For our 5 minutes, we talk about how to communicate statistics and complex data. We explore why storytelling is important, the role television has played and why sometimes news jacking is a good idea when you have the data.    Ella Minty #PowerAndInfluence Twitter https://twitter.com/EllaMinty  PR...

Trigger Warning: We do discuss fertility, baby loss and miscarriage in this episode. Feel free to skip it and listen to some of our other episodes, we more than understand. Harriet & Rebecca     In this episode, we talk about the fact that our business public relations, marketing and corporate communication is a people business. Working with people and understanding how to manage relationships is a core part of what we do. Knowing how to do that well can only be a good...

In this episode, we talk about great brand collaborations and why they’ve worked. What to consider for your audience and why it may be a good idea to think to vet who you’re partnering with.    For our 5 minutes,  we talk about the business of magazines publishing. The sector has suffered over the past decade with many titles closing and others being absorbed by larger media houses and now Condé Nast, one of the largest and oldest announcing that it will make many of its titles global...

In this episode, we open by peeping behind the curtain of the ‘glamorous’ industries PR, Communications and marketing professions hold in high esteem. Because it isn’t all parties and fancy shoots.     For our  50th episode of the show, we welcome Brenda  J, the Head of Publicity at MYBLAQBOOK, an exclusive Black-owned Music PR agency crossing worlds between online, print & everything in between. Brenda shares how she is working with her artist, the media avenues we should be thinking...

In this episode, we reflect on Channel 4’s Black to Front. On September 10th, Channel 4 broadcast programming featuring Black presenters, actors, writers and experts, contributors, and programme-makers. It was done as part of the broadcaster’s commitment to represent and champion under-represented audiences and communities.  For our 5 minutes, we discuss the landmark case of Alice Thompson, an estate agent who won £185,000 at an employment tribunal. The sex discrimination case was heard...

In this episode, we talk about the communication gaps we see around the current supply shortages. We have seen retailers and restaurant and fast food chains run out of essential stock, forcing them to shut. We explore why it is important to get the internal and external communications right. We are joined by the Founder and Creative Director of the Bank of Creativity and  One Minute Briefs. Nick talks about how ideas come to him, building a community rooted in creativity and how he grew One...

In this episode, we have a chat about the PR antics of actor and businessman Ryan Reynolds. From making Deadpool a household name to making Aviation Gin famous and buying Wrexham Football Club, he knows how to get attention.  For our 5 minutes, we look into the online platform Answer the Public. The platform helps you discover what people are searching for online in an easy accessible way.    Welcome To Wrexham: When is it on TV and what is Ryan Reynolds and Rob McElhenny's new FX...

In this episode, we thought we would talk about leadership visibility after being inspired by the video of Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group, introducing himself was posted.    We’re honoured to welcome leadership advisor and coach Charles Day. Charles’s clients include Spotify, Hearst Publications, Wieden + Kennedy, the BBC and Tommy Hilfiger. We talk to him about how we lead when none of us has been here before, having uncomfortable conversations and...

  In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book.  For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.   Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts Dove campaigns https://www.dove.com/uk/stories/campaigns.html  This Girl Can https://www.thisgirlcan.co.uk/  Oia Skin...

In this episode,  we ask whether you can trust social media metrics. While some may say that it is about brand building, the school of thought that engagement matters more still stands.  We are joined by Paul Stollery, Co-founder and Group creative director of agency Hard Numbers, The Hype Collective and is the co-founder of The Family. Hard Numbers is one of 2020’s standout agencies, winning a range of prestigious industry awards in their first year.    Hard Numbers' Parent Group...

In this episode, we start by exploring the concept of skill stacking. Skill staking works in a way that you combine skills whether new or old in a way that combines them all to help you be more effective and available. The skills don’t necessarily need to be related to make a difference.  For our 5 minutes, dive into recruitment campaigns and the role that communications and marketing can play. We share some interesting ones that we have seen.    Outliers by Malcolm Gladwell Happy...

In this episode, Harriet shares her recent experience of launching an in-house podcast series at work. We share our insights into what we have seen work well and what you could do with your resources.     In this episode, we are talking to Nia is the Community Liaison Manager in the UK for Tata Steel in Europe, and the host of the Steel Cast podcast series. She is also a board member for Thrive Women’s Aid specialising in communications and branding. She tells her she fell into comms and...