In this episode we start by talking about the unpaid one-year media and marketing placement advert that was put out by Birmingham City Football Club and why it’s a problem.    For our 5 minutes, we explore marketing to over 60’s. What campaigns we have seen, the segmentation of the audience and what needs to change.    Research by Lloyds Banking has shown that although people over 65 make up 17.7% of the population they only feature in 6.2% of advertising, however when they do feature...

In this episode, we talk about whether one of us is stuck in a rut or lacking ambition.  We are joined by Fadumo Olow, Social Media Editor for Telegraph Women Sport and Journalist.   She is a former footballer, has worked as a social worker, co-hosted a podcast called ‘I think she’s offside’ and written for the likes of Gal-Dem. Fadumo shares her experience of being a sports reporter, the stories that she has been working on and the things she has drawn on from her youth...

In this episode, we have a chat about destination addiction. The idea that happiness on the other side of that next thing. Whether that is a promotion, new job, a successful campaign or viral tweet.  For our 5 minutes, we share our thoughts on communicating with empathy and why it is important regardless of who your audience is. We share some resources which we’ve found helpful on how to communicate the death of an employee.     Destination Addiction | Robert Holden | TEDxFindhornSalon...

In this episode, we talk about a new law that is coming in Norway, which will force social media influencers to declare if their images have been modified. The rules will apply to any paid posts across every social media platform. This is being done to help body image pressures among young people. We also speak to Raf McDonnell the founder of Talent & Brands. A man who has worked on every side of brand deals. Raf worked at Fosters Beer, Walkers Crisps and Coca-Cola and then moved into...

We share our thoughts on the 4-day work week and whether it would work for our industry. Is it time to think about a different approach after the success of Iceland’s trial, which has been the largest one in the World to date, with “overwhelming success”. For our 5 Minutes we talk about consumer loyalty and fandoms online. When does it become a problem and how do you interact with your audience when they hold significant power because of their numbers?   The 4-Day Week by Andrew...

We talk about why wellbeing at work is more than a yoga class, and why it is important to think about a long term strategy.   In this episode we are talking to Dev Mistry, Internal Communications Executive at Virgin Media, who specialises in relationship management and engagement. Dev held PR roles in the automotive industry at Honda and Subaru UK before joining Virgin Media. We talked about the revival of Internal Communications during the pandemic, creating a channel mix that works for...

In this episode, we are sharing our struggle of keeping up with professional development as we come out of lockdown. It’s hard to fit it all in and we understand! For our 5 minutes, we have a chat about product placement and where we see it going next. With Boots launching a ‘shop the show’ in conjunction with ITV’s Love Island and the filming of the next Sex In The City underway we chat about the return on investment for brands. As we’re in the Olympic season we reminisce about the...

In this episode, we chat about why it is okay to ask for help at work and catch up with Naomi White, founder of Naomi White Communications.    Her agency specialises in health and wellness with a portfolio of clients such as Boom Cycle, Thrive, Lumen, Fresh Food Fitness,  Barrecore, Shaman Durek, Jody Shield, MoveGB and more. Naomi gave us an insight into how she does PR for her clients and the evolution of her PR coaching business.    Luke Worthington...

This episode we ask whether there’s an etiquette with online calendars, as one of us is less of a fan than the other (!). We talk about the different tools, advantages and limitations of calendar tools. We also chat about whether we’re missing anything with Pinterest, with a stack of examples of different brands and organisations taking advantage of the platform.  Calendly https://calendly.com/ Pinterest  https://www.pinterest.co.uk/   Pinterest Business...

In this episode, we talk about how to make social media work for you and what works for work versus personal. We also catch up with Rob Armstrong-Haworth, founder of the agency Neon Caffeine who also run the All Day All Night Conference. Neon Caffeine offers social media strategy, audits, listening and training and more recently has also helped clients to verify accounts and combat the breadth of fake accounts that come with high profile individuals, including those thrust into the spotlight...

In this episode, we have a chat about the problem of ‘rainbow-washing’, which has now become rampant with Pride month. How do brands ensure that they are communicating in an ethical way that has a true impact on the LGBTQIA community? For our 5 minutes with. We look at what we can learn from the gaming industry. We talk about the gamification of the employee experience. How games have been used for public health messages and the lessons we can learn from them on audience segmentation. The...

In this episode, we talk about how we define success as PR and communications pros. Is it all about money or is it about the work? We talk to Lucy, the founder of ‘The Wern’,  a PR & design ‘do it for you’ consultancy for startups and small businesses. Lucy shares her experience of working with small businesses and her ethos on hyping yourself. We want to thank Lucy for being incredibly vulnerable and sharing her family story with us. Hype Yourself: A no-nonsense PR toolkit for small...

We’re back for Season 2 and we’re talking about saying YES and doing things, following our enjoyment of Year of Yes, by Shonda Rhimes. Plus, we talk about getting back into the office and the hybrid work debate - but more about why different age groups and career stages are experiencing things differently.   Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes The Daily Stoic by Ryan Holiday and Stephen Hanselman The Work Trend Index: The Next...

For our Season 1 finale, we bring you a special with Government Communications specialist David Pembroke, who also happens to be known to many in Rugby as ‘Pemby’, the communications advisor and most trusted confidant to England Coach Eddie Jones.  David has had a riveting career as a broadcaster, marketer, director of communications and now agency CEO. For 25 years, he has led, Contentgroup, one of Australia’s top communications agencies specialising in government and public sector...

In this episode, we talk about brain fog and why it’s such a problem. Honestly, we’re feeling it and thought it was important to talk about it. As PR, Communications and marketing pros, we need to be switched on, but we’re also living through a pandemic that is affecting our minds and memory.    For our 5 Minutes, we have a chat about brand banter (or “brandter”). In recent weeks, Aldi and M&S have had an interesting exchange on Twitter. But aren’t the first. We’ve seen brands across...

In this episode, we are incredibly excited to be joined by a special co-host. Corrina Antrobus is Hackney Council’s  Arts & Culture Communications Officer, and a film presenter on Channel 4’s Sunday Brunch. She is also a film writer, podcaster and the founder of The Bechdel Test Fest, a celebration of films that present women in a positive and dynamic light.  This week we have a chat about the strange fatigue and emptiness that we have all felt after being a part of online events and...

In this episode, we’re getting honest about the challenges of online networking and why we’re sort of over it. After a year of navigating online video group chats, quizzes, murder mystery and industry events, we want the connection that comes with being together in real life. For our 5 Minutes, we chat about the notion that we’re wired to love what we do and the need to involve the audience and stakeholders in communications. We share why brands and businesses need to get insight from...

In this episode, we talk about the GIF. We give you some examples of where it has been used well in communications campaigns, the things to consider and the dark side.  We have former ITV and BBC journalist Genelle Aldred, and founder of communications consultancy GA\C with us to talk to us about media training, creating space for conversations, and ethical storytelling.    Blood donation service explains why it asks for black donors - Twitter...

In this episode, we have a chat about being humble and how it could be hindering rather than helping you. For our 5 Minutes with, we talk about how to have better meetings. What are the dynamics that you need to be mindful of and how do you ensure you get the most of the meeting.    F*ck being humble!  TED Talk by Stefanie Sword Williams https://www.youtube.com/watch?v=oduEj9n9nEA FBH  https://www.fuckbeinghumble.com/  Struggling with COVID fatigue? Citigroup will roll out 'Zoom Free...

In this episode, we talk about unexpected channels. The examples we share include, Propercorn, Clearscore, Dunelm, and Bloom & Wild. For our 5 Minutes with we have Maria Adediran, Senior PR Account Manager at Wimbart. She gives us an insight into tech PR in Africa and emerging markets.    Propercorn founder Cassandra Stavrou interviewed by Mary Nightingal‪e‬ How I Grew My Brand ...

This is a cathartic episode! We discuss the use of jargon and acronyms in communications. Why do people use them and when does it stop your message from reaching your audience? For our 5 Minutes, we chat about all the things that every stakeholder wants from PR, Communications and Marketing. From requests to arrange meetings with an A-listers to Linkedin vanity likes, we share ours.    Steven Pinker: Sense of Style...

In this episode, we discuss why online activism is not where the action stops. What role do we have as PR and Communications professionals to change the narrative and breakdown racist rhetoric in society? Following the massacre in Atlanta on March 16, the conversation about racism, particularly to east and south Asian communities, has been ignited, with the hashtag #StopAsianHate but it has to be more than an online gesture. For our 5 minutes, we talk about the problems associated with using...

In this episode, we talk about the loneliness that PR and communications pro may be going through at the moment, and why it is so important to break the stigma and shame that is associated with social isolation. We also share our tips on managing the ‘feast and famine cycle’, of being a PR, comms and marketing freelancer or consultant.    Together: The Healing Power of Human Connection in a Sometimes Lonely World  by Vivek H Murthy Alone Not...

This week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and answering difficult questions.    Tommee Tippee #thebooblife https://www.tommeetippee.com/en-gb/thebooblife  Spill the Milk IG Series...

In this week, we reflect on how workplaces can support women. We invited Crisis Communications expert Amanda Coleman to talk to us about The London Metropolitan Police communications response to events at a vigil for Sarah Everard on Saturday 13 March.    Everyone has the ability to be an ally by Nafisa Shafiq https://comms2point0.co.uk/comms2point0/2021/3/15/everyone-has-the-ability-to-be-an-ally    Amanda Coleman Communications  https://amandacolemancomms.co.uk/  Crisis...