In this episode, we talk about the GIF. We give you some examples of where it has been used well in communications campaigns, the things to consider and the dark side.  We have former ITV and BBC journalist Genelle Aldred, and founder of communications consultancy GA\C with us to talk to us about media training, creating space for conversations, and ethical storytelling.    Blood donation service explains why it asks for black donors - Twitter Thread https://twitter.com/i/events/927849585644580864?s=20  One small step for womankind – support a new movement through your choice of gifs by Josephine Graham  https://comms2point0.co.uk/comms2point0/2019/3/5/one-small-step-for-womankind-support-a-new-movement-through-your-choice-of-gifs  We Need to Talk About Digital Blackface in Reaction GIFs By Lauren Michele Jackson https://www.teenvogue.com/story/digital-blackface-reaction-gifs    Genelle Aldred  @genellealdred Website https://www.genellealdred.com/  In Conversation: The Monarchy, The Press & Meghan Markle https://www.youtube.com/watch?v=MLBGjMOS2Ok  How To Use Comms To Increase Staff Diversity https://www.youtube.com/watch?v=h98ML58TMpw    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/