In this episode, we’re getting honest about the challenges of online networking and why we’re sort of over it. After a year of navigating online video group chats, quizzes, murder mystery and industry events, we want the connection that comes with being together in real life. For our 5 Minutes, we chat about the notion that we’re wired to love what we do and the need to involve the audience and stakeholders in communications. We share why brands and businesses need to get insight from consumers and employees, even if it is painful to hear at times. We share some amazing examples of brands and campaigns that were made better by testing concepts and changing.    #52: IKEA Effect: We Love What We Create - Nudge podcast by Phil Agnew https://podcasts.apple.com/gb/podcast/52-ikea-effect-we-love-what-we-create/id1457621005?i=1000514835810 Life At Sky Instagram #LifeAtSky  https://www.instagram.com/_lifeatsky/ Bosses tell social media celebrities: TikTok on your own time https://www.theguardian.com/technology/2020/feb/15/tiktok-bosses-tell-social-media-own-time To an Unexpected Epic January https://www.commsoveracoffee.com/new-blog/to-an-unexpected-epic-january   Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/