This week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and answering difficult questions.    Tommee Tippee #thebooblife https://www.tommeetippee.com/en-gb/thebooblife  Spill the Milk IG Series https://www.instagram.com/tommeetippeeuk/channel/?hl=en  Manifest https://manifest.group/  The Toughest Athletes AD by Nike https://www.youtube.com/watch?v=_-5MGkUwe6w&t=2s  Nike further expands protections for pregnant athletes after fierce backlash https://edition.cnn.com/2019/08/19/business/nike-pregnant-policy/index.html  Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol by Holly Glenn Whitaker Jacqueline Wilson, Women and Journalism, Pensions Campaign and Alcohol Marketing - Woman’s Hour https://www.bbc.co.uk/programmes/m000mk2b  Weekend Woman's Hour - The Feminisation of alcohol marketing, Nudity & Sculptor Bridget McCrum https://www.bbc.co.uk/programmes/m000ms9s  Maltesers ads show honest realities of motherhood in support of mums’ mental health https://www.thedrum.com/news/2021/03/08/maltesers-ads-show-honest-realities-motherhood-support-mums-mental-health  The first step to thoughtful marketing - Bloom & Wild https://www.bloomandwild.com/optout    But Why?: How to answer tricky questions from kids and have an honest conversation with yourself by Clemmie Telford https://www.waterstones.com/book/but-why/clemmie-telford//9781472278784  Mother of All Lists https://motherofalllists.com/   But Why Podcast hosted by Clemmie Telford https://podcasts.apple.com/gb/podcast/but-why/id1553074696  Twitter: @clemmie_telford https://twitter.com/clemmie_telford  Instagram: Clemmie_telford https://www.instagram.com/clemmie_telford/    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/