In this episode, we talk about brain fog and why it’s such a problem. Honestly, we’re feeling it and thought it was important to talk about it. As PR, Communications and marketing pros, we need to be switched on, but we’re also living through a pandemic that is affecting our minds and memory.    For our 5 Minutes, we have a chat about brand banter (or “brandter”). In recent weeks, Aldi and M&S have had an interesting exchange on Twitter. But aren’t the first. We’ve seen brands across every sector do it and about several issues. Sometimes, the jovial tone that brands use does cross the line, and there are dangers.    Brain fog: how trauma, uncertainty and isolation have affected our minds and memory by Moya Sarner https://www.theguardian.com/lifeandstyle/2021/apr/14/brain-fog-how-trauma-uncertainty-and-isolation-have-affected-our-minds-and-memory?  The social biome: how to build nourishing friendships – and banish loneliness by  Moya Sarner  https://www.theguardian.com/lifeandstyle/2021/mar/24/the-social-biome-how-to-build-nourishing-friendships-and-banish-loneliness  Colin vs Cuthbert: Aldi winning media attention over M&S was a piece of cake https://www.creativemoment.co/colin-vs-cuthbert-aldi-winning-media-attention-over-m-s-was-a-piece-of-cake  One Minute Briefs - tried to have fun with M&S Ombles https://www.bankofcreativity.co.uk/blog/omb-ombles  Brand banter - timing is everything by Lisa Hale  https://www.prweek.com/article/1707745/brand-banter-%E2%80%93-timing-everything  KFC’s latest stunt is pinching other brands’ slogans https://www.creativereview.co.uk/kfc-brand-slogan-stunt/#:~:text=The%20April%20Fool's%20Day%20campaign,%2C%20amusingly%2C%20Gives%20You%20Wings. What made Weetabix baked beans a viral hit – from the agency behind ithttps://www.campaignlive.co.uk/article/made-weetabix-baked-beans-viral-hit-%E2%80%93-agency-behind/1707094  'Sue, You're Shouting At Tea' Becomes Strong Contender For Quote Of 2020 https://www.huffingtonpost.co.uk/entry/yorkshire-tea-twitter_uk_5e564dddc5b62e9dc7da95f6 Dulux apologises after making fun of Spurs - immediately after being named their new sponsor https://news.sky.com/story/dulux-apologises-after-making-fun-of-spurs-immediately-after-being-named-their-new-sponsor-12276750    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/