This is a cathartic episode! We discuss the use of jargon and acronyms in communications. Why do people use them and when does it stop your message from reaching your audience? For our 5 Minutes, we chat about all the things that every stakeholder wants from PR, Communications and Marketing. From requests to arrange meetings with an A-listers to Linkedin vanity likes, we share ours.    Steven Pinker: Sense of Style https://stevenpinker.com/publications/sense-style-thinking-persons-guide-writing-21st-century  Steven Pinker: How to banish business jargon https://www.cityam.com/steven-pinker-how-banish-business-jargon/  Steven Pinker on Why Your Professional Writing Sucks (And What to Do) https://fs.blog/2016/03/stephen-pinker-tells-us-why-our-professional-writing-sucks-and-what-to-do/  Because Words Matter, Rebecca Roberts, Thread & Fable blog https://threadandfable.com/2020/07/02/because-words-matter/  If you can’t explain it simply, you don’t know it well enough. Rebecca Roberts, Thread & Fable blog https://threadandfable.com/2017/07/13/if-you-cant-explain-it-simply-you-dont-know-it-well-enough/  Why BAME ain't the same: The term BAME may be widely used but that doesn't mean it can't be questioned by Asad Dhunna https://www.campaignlive.co.uk/article/why-bame-aint/1672936  Seven star wars quotes to explain our campaign learning https://comms2point0.co.uk/comms2point0/2020/1/26/seven-star-wars-quotes-to-explain-our-campaign-learning  6 titles, 6 tips - comms lessons from the chicago bulls’ basketball dynasty https://comms2point0.co.uk/comms2point0/2020/6/14/6-titles-6-tips-comms-lessons-from-the-chicago-bulls-basketball-dynasty  Comms2point0 blog from Yorkshire Fire & Rescue https://comms2point0.co.uk/comms2point0/tag/South+Yorkshire+Fire+and+Rescue+Service+communications+and+pr    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/