In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book.  For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.   Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts Dove campaigns https://www.dove.com/uk/stories/campaigns.html  This Girl Can https://www.thisgirlcan.co.uk/  Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004  Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA  These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/  Moneybox https://www.moneyboxapp.com/  Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald  Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain  Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts  The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK  Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/