In this episode,  we ask whether you can trust social media metrics. While some may say that it is about brand building, the school of thought that engagement matters more still stands.  We are joined by Paul Stollery, Co-founder and Group creative director of agency Hard Numbers, The Hype Collective and is the co-founder of The Family. Hard Numbers is one of 2020’s standout agencies, winning a range of prestigious industry awards in their first year.    Hard Numbers' Parent Group Rebrands Ahead Of Expansion https://www.provokemedia.com/latest/article/hard-numbers'-parent-group-rebrands-ahead-of-expansion Hard Numbers https://hardnumbers.co.uk/index     Hype Collective https://hypecollective.co.uk/  The Family ​​ https://thefami.ly/index.html#about  Contact Paul  Linkedin https://www.linkedin.com/in/paulstollery/?originalSubdomain=uk  Twitter https://twitter.com/paulstollery?lang=en    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.    Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information  Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/  Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/