Video marketing is easily becoming the most popular form of marketing around. It is the most effective way to better establish local and national brands and their messaging, ultimately leading to a higher ROI, brand awareness, and overall success. To discuss how a health coaching practice can benefit from video, we invited Orland Gomez to the show. Orlando is the founder of the video production company Stellar Lense Productions, and is a video strategy expert specializing in visual storytelling for business. Orlando had worked with companies like Uber, Baskin-Robbins, Dove, and Samsung, as well as hundreds of small businesses across America to create video campaigns as engaging as your favorite Netflix shows.