One of the most common beliefs in the health coaching space is that we exist in a saturated market. This belief has made many health coaches hesitant to step out in their space and get moving with their business.  The key solution to this is to step out and be an outlier in your demographic. So, the question is, how can you establish yourself as different in your particular market? To help us stand out and succeed, we invited Nida Leardprasopsuk to the show. Nida is a serial entrepreneur, top-tier business consultant, self-identity reinvention coach, and former Fortune 500 executive with more than two decades of experience in business. She is the founder of Nida Leard Consulting and Coaching, where she advises world-class experts to become legendary market outliers. She is also the author of the One to Millions Entrepreneur and host of the Nida Leard Podcast show.