Your life experiences shape your business model more than you might think. Your personal journey, from triumphs to challenges, can guide your entrepreneurial path by turning what you've been through into a successful business strategy that resonates with your target audience.  The greater your story, the more attractive you become.  And when it comes to a story, there aren't too many who can compete with Ali Shapiro. Ali joins the show to share how leveraging your unique journey can sculpt a strategic and resilient business model for sustainable success.  Ali is a childhood cancer survivor and created the health coaching model, Truce with Food, while at the University of Pennsylvania in order to crack the stubborn nut of sustainable eating, exercise, and health changes. She also created the Truce Coaching Certification to certify others who are working with complex change in all life areas.