I'll be honest.  I think niching down is the hardest thing a health coach can do.  Even to this day, I feel a lttle funny fully committing to a specific niche no matter how many people tell me the same exact advice and the amazing benefits of gaining that clarity.  But, when it comes to creating a business, the importance of niching down can't be overlooked. Jalene Szuba joins the show to share her business journey and some of the key benefits that she discovered while choosing her niche.  Jalene is a sleep coach who helps exhausted and overwhelmed business professionals who want to sleep better so they can boost their energy and focus. By choosing this hyper-focused niche, Jalene has been able to consistently grow her business with ideal clients who she loves to work with.