The more things change, the more they stay the same.  It's a phrase that is often said for many reasons and it fits the current world of marketing just the same.  No matter what the latest fad method of marketing that comes out, the basics of marketing tend to stay the same.  Basically, what problem do you solve and what do you do to solve it? To dive into this simplistic formula, we invited Tiago Faria to the show.  Tiago help coaches, mentors, consultants and other help professionals systematically uncover premium dream clients using their current contact/follower/subscriber lists.  He is a former Google employee and worked as a Google Ads specialist and consulted for some of the biggest companies in Europe and the Middle East.  He joins the show to share how the basics of marketing are timeless principles and you can start getting more leads at whatever point you are in your business.