Is organic traffic dead?  Not exactly.  However, it isn't free.  It costs a ton of time.  So if you want to grow your business fast, you should consider spending money over spending your time. Health coaches can use paid ads to find more people by using ads on a variety of platforms from Facebook to Google and get themselves in front of their ideal clients in a hurry.  But this is an art and we would never recommend haphazardly throwing money against the wall with ads either. So to guide us through the world of paid ads, we invited Yuri Elkaim to the show. Yuri is the CEO of Healthpreneur and a New York Times bestselling author.  Yuri overcame early health challenges and a career in professional soccer and built an online health empire, impacting over 500,000 lives and authoring three bestselling books. After selling his business in 2018, he launched Healthpreneur®, guiding health professionals in creating successful virtual practices. Since then, he has helped over 1300 entrepreneurs earn over $217M in collective revenue.