When we’re in our 20s and 30s, we see ourselves everywhere in sports marketing and branding. Then, somewhere along the way, we vanish, as though women past 40 or 50 don’t run, ride, hit the weights, or live active, vibrant lives. This week’s guest, Velocio Cycling Apparel ambassador Joan Swain, is on a mission to change that. As she says, “We are athletic. We are beautiful. We are intelligent. We live full lives and we wear your clothes, your shoes, your accessories and ride your bikes. I challenge all to make this as attractive and marketable as it actually is.” We talk about all that and the importance of improving our visibility and changing the narrative around aging this week. Along with being an ambassador for Velocio and World Bicycle Relief, Joan Swain is a senior leader in the Professional Services technology sector with a track record of business and culture transformations including change management, people management/operations, project/program management, resource management, data migration, internal coaching, customer service advocacy, partner management and onboarding, driving strategic direction, and sales enablement. You can follow her journey at instagram.com/joanlswain. Check out her photo spread with Velocio here.  Follow Us on Instagram: Feisty Menopause: @feistymenopause Feisty Media: @feisty_media Selene: @fitchick3 Subscribe to the weekly Feisty Menopause blog: https://www.feistymenopause.com/feistyinbox Hit Play Not Pause Facebook Group: https://www.facebook.com/groups/807943973376099 Join Level Up - Our Community for Active Women Navigating the Menopause Transition Join: https://www.feistymenopause.com/monthly-membership-1 Leave your questions for Selene: https://www.speakpipe.com/hitplay Get the Free Feisty Women's Guide to Lifting Heavy Sh*t: https://www.feistymenopause.com/liftheavy Support our Partners: The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code HITPLAY at Aminoco.com/HITPLAY to Save 30% + receive a FREE gift for new purchasers! Previnex: Get 15% off your first order with code HITPLAY at https://www.previnex.com/ Cool-Jams: Use the code HITPLAY for 15% off all products at https://www.cool-jams.com/?utm_medium=podcast&utm_source=spotify&utm_campaign=hit-play-not-pause_20230802 Nutrisense: Go to nutrisense.io/hitplay and use the code HITPLAY30 for $30 off any subscription to the CGM program bonkbreaker.com/feistybox