S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging,...

S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commitments...

S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable...

S2 E5: October 21st 2020. Margaret Molloy is joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explores how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and...

S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the...

S2, E3: September 23rd 2020. Margaret Molloy is joined by: Khaled Ismail (VP, Comms., Europe, Middle East, Central Asia & Africa, Tetra Pak), Molly Battin (VP, Global Brand Marketing, Delta), Sarita Rao (SVP, Marketing, AT&T Business), Narine Galstian (CMO, SADA) and Jess Burns (VP, Brand Marketing & Creative, Grubhub). The panel explores brand partnerships to include marketing collaborations, alliances across product and service delivery in B2B and B2C ecosystems, and initiatives...

S2, E2: September 9th 2020. Margaret Molloy is joined by: Gail Moody-Byrd (CMO, Noodle.ai), Heather Freeland (Head of Marketing, Lyft), Fadl Al Tarzi (Founder and CEO, Nexford University), Andrea Brimmer (Chief Marketing and PR Officer, Ally) and Patrizio Spagnoletto (SVP and Chief Marketing Officer, Hulu). The panel explores the interrelationships across brand building, innovation, growth and scaling. CMOs also share their commitments by answering the following question: "Where do you see...

S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite...

S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being...

S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs...

S1, EP 8: July 15th. Margaret Molloy is joined by: Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explores harnessing a brand’s core values during periods of crisis and doubt. The CMOs also share their commitments by...

S1, EP 7: July 9th. Margaret is joined by: Clayton F. Ruebensaal (EVP, Global B2B Marketing, American Express), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Paul Chaggar (Chief Commercial Officer, Tugende), Muriel Lotto (CMO, Western Union) and Monique Elliott (SVP, Global Marketing, Industry Automation, Schneider Electric). The panel explores how brand purpose has come to life during the COVID-19 era. The CMOs also share their commitments by answering the following question:...

S1, E5: June 18th, 2020 Gen Z Edition. Global CMO of Siegel+Gale, Margaret Molloy, hands the mic to her son Emmet to moderate the discussion. Together with the kids and their parents, we explore how brands can excite (or alienate) young consumers; where Gen Z’ers seek out inspiration and which brands are getting it right. With guests: Alicia Tillman, Global Chief Marketing Officer, SAP Jamie Moldafsky, Chief Marketing Officer, Wells Fargo Madhur Aggarwal, SVP, Digital Channels &...

S1, E6: June 25th, 2020 Pride Edition. Our lively discussion traverses many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands. With guests: Tifenn Dano Kwan, Chief Marketing Officer, Dropbox Sven Seger, Global Creative Director, Microsoft Steven Tristan Young, Chief Marketing Officer, Poshmark Peter Markey, Chief Marketing Officer, TSB...

S1, E4: June 4th, 2020 This panel discussion traverses COVID-19 and racial injustice. A single overarching theme emerged; empathy. Empathy looks at reality to understand others’ feelings and acts to connect with them. While vastly different issues, both represent a reality characterized by extreme difficulty. How we deal with each is a choice characterized by extreme urgency. With guests: • Vinoo Vijay, Chief Marketing Officer, H&R Block • Alonda Williams, SVP and Chief Experience...

S1, E3: May 21st, 2020 This panel discussion explores how CMOs are responding to the crisis, whether confronting disruption with a clear brand purpose; championing collaboration to promote innovation; or embracing humility to build brand equity and employee loyalty. With guests: • Soyoung Kang, Chief Marketing Officer, eos • Heidi Browning, EVP Chief Marketing Officer, National Hockey League • Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience,...

S1, E2: May 7th, 2020 This panel discussion explores how the pandemic has influenced CMO leadership styles and branding programs; the importance of agility among marketers; and the idea of serving—not selling—to customers. With guests: • Tariq Hassan, Chief Marketing Officer, Petco • DyShaun Muhammad, Global Head of Brand Marketing, Uber/Uber Eats • James Humphreys, Chief Marketing Officer, Quest Diagnostics • Kieran Hannon, Chief Marketing Officer, Openpath • Ruth Rowan, Chief Marketing...

S1, E1: April 23rd, 2020 The first in a series of conversations on Brand Leadership in the COVID-19 Era, this episode features: • Norm de Greve - Chief Marketing Officer, CVS Health • Ed Pilkington - Chief Marketing & Innovation Officer, Diageo • Jennifer Temple - Chief Communications Officer, HPE • Sherry Sanger - EVP, CMO, Penske Transportation Solutions • Huub Devroye - Global Director of Marketing, Dow Download and listen to hear how the current pandemic has influenced their...

Episode 0: Introduction to the series