Ian delivers cybersecurity education using funny and memorable videos that surprise and entertain. His unique sense of humor proves to be significantly more effective in helping people improve their cyber savviness as opposed to the usual doom and gloom in the industry.

Welcome to the most irregular episode of the How do you know? podcast to date! Change has been brewing beneath the surface and it’s the unmatched Louis Grenier and his workshop - Stand The F*ck Out (STFO) – that played a huge role in materializing that transformation. What you see today on my website is the result of several months of work that runs deep. During STFO, I refined my business strategy, the assets I bring to the table, and defined the type of customers I want to work with. The...

James Linton, my guest for this episode, is a social engineer and email prankster known for duping high-profile celebrities and politicians. He discovered his inclinations for information security almost accidentally, while experimenting with his UX designer abilities and pursuing his curiosity. One thing led to another and now his Wikipedia page leads with this: But that’s just a moment in his evolution as a human – and as an information security professional. I found out the rest from...

Tim Ash is a great voice that you need to hear to build more positivity and momentum towards all the good things you want to develop in your life. Start by hitting the play button: What I really appreciate about Tim is his dedication to sharing all his knowledge and putting it to work – constantly. He published over 100 articles about digital growth, he did the Landing Page Optimization Podcast with over 130 episodes, and he’s also a certified Tai Chi instructor, a poet, painter, and an avid...

Today’s episode is focused on this crucial topic: our process for making decisions and how we can pick and choose ideas, experiences, and people to help us improve it so that we elevate multiple aspects of our lives. Erno is the kind of person who exudes optimism and he proved it once again during our conversation. Even when confronted with tough times and difficult decisions, as we all are these days, he still focuses on mind and body health. Before you press play, start with this idea my...

My guest today, Tom Hirst, generously shares how he’s progressed on all three fronts during the last decade, highlighting the decisions he used to achieve balance and the thinking behind them. The way he considers the choices and actions he’s making today and their future impact is a highly valuable lesson in strategic thinking. I learn a lot from this conversation and I hope you will too! This is a fast-paced episode that packs a lot of energy and that might be just what you need to find...

Bretton Putter is an expert on building culture in high-growth companies and also a clear-eyed judge of his own values. He makes decisions based on his beliefs and chooses to work with clients he aligns with. This is one of the many choices he made to achieve a stronger balance between work and leading a healthy life. “Culture develops in a company when decisions that are made prove to be successful and the thinking that went into those decisions becomes embedded into the way we do things...

Do you know those conversations that light up your brain in all sorts of new ways? That’s what it was like to interview Ana Iorga, the consumer neuroscience expert. Our entire conversations felt like a crash course in how the brain works when it makes decisions. Talking to Ana was not just an opportunity to discover fascinating facts about how our brain shapes our perception of reality, but also a chance to see how these facts work in real-life situations. Ana’s examples cover a wide range...

Vladimir always struck me as a very outspoken, no-BS person, who has a deep understanding of the topics he talks about. His clarity of expression reflected clarity of thought and that stands true to this day, as you’ll learn yourself if you listen to the episode we recorded together. What came out of our conversation is a range of ideas and questions that can help anyone upgrade their thinking and their actions – not by imitation but by strengthening their own critical thinking. If the...

It’s been a tough week for the entire world. I found it difficult to concentrate these days and I’ve heard the same from basically everyone, no matter their age or where they are in the world. For example, all I could do in a day was to edit an article, which usually takes me much less. It’s not difficult to feel triggered during this time, even anxiety hasn’t been a major issue for you, as it has been for me in the past for example. People who’ve never experienced these levels of...

Last year, I wrote an article that ended up becoming the most read piece of content published on my English blog. It has nothing to do with my job but everything to do with an important part of my mindset. The article is called “Tips on how to live with imposter syndrome” and the reactions I continue to receive made me want to revisit it in a dedicated episode for the How do you know podcast. Because this article is about vulnerability, living with imperfection, and being okay with...

Using the same password to most (or all) of your accounts is like using the same key for all the doors in a city. When a data breach like those we often read about happens, it’s like someone just copied that key (and many others). The attackers instantly gain access to everyone’s homes at the same time. It’s unsettling, isn’t it? This is just one one of the reasons I got interested in cybersecurity: because it changes your mindset and the way you make decisions. Once you understand it, you...

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We often base our decisions on perception rather than reality, a perception of our making that sometimes gets in the way of making wise choices that benefit us in the long run. For example, having a corporate job gives you a sense of security and stability that is rarely real. There’s a hefty amount of uncertainty involved in both holding down a full-time job and in running your own business. I was eager to learn how Matthew Woodward, one of the best SEO specialists on the web, built his...

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With so many options at every step - for work, friends, relationships, learning, entertainment - it can be draining to figure out what the best choices are. Josh Garofalo shares how he set up a personal system to achieve clarity, focus, and growth. As a fellow freelancer, Josh also talks about the creativity, continuous learning, and discipline required to thrive in this exponentially developing space.

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“I’m not confident in all aspects of my life but I’m confident in my ability to make a decision that’s good for myself.” Irina Nica, Senior Marketing Manager at HubSpot, candidly shares some of the most difficult and some of the most rewarding moments of the journey to build a new life in a different country and job. While following her story, we get to learn how to make better decisions and also how to follow through on them.

This is the first time I'm doing an episode all by myself, sharing the life lessons that have shaped my 31st year of life in audio format. This was initially an article but the audio version that includes some bits and pieces that naturally came to me as I was sharing these personal insights with you. I hope these hard-earned lessons will help you too!

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Alan Clayton, my guest for this episode, is a Roaming Mentor at SOSV. He’s spent the last decade coaching founders from across the world. As part of the SOSV team, Alan invested in over 800 startups globally, having met thousands of founders. To help them build businesses that make a real positive impact on the world, to challenge their thinking and become more than just managers to their teams, Alan developed the Wholebrain Metholody. Talking to Alan was a privilege and I hope you’ll...

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Xenia can help you break your pattern, especially if you're not in the startup world.