In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps.    👉 Download our JTBD Cheat Sheet for free here:  https://welcome.thrv.com/learn-jobs-to-be-done Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done: 00:00 - Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done 07:45 - Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy 14:35 Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations 19:00 Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right.  23:31 Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed there Be sure to subscribe to learn more about JTBD!  Website: https://www.thrv.com/ Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes Follow Jared Ranere on Twitter: https://twitter.com/jaredran