In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com. We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success.  👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done 🎧 Listen to our Podcast: https://podcast.thrv.com/ Key moments with today's guest Steven Johnson: 00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is.  08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done. 13:09 Jared and Jay talk about integrating the  "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more. 21:18 How to fit related "jobs" into the "Adjacent Possible" framework 30:17 Trying to be a Gutenberg-like innovator in today's society,  the Metaverse and other product examples 42:31 Blockchain transforming from play to an actual need. Be sure to subscribe to learn more about JTBD!  Website: https://www.thrv.com/ Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes Follow Jared Ranere on Twitter: https://twitter.com/jaredran