We are really excited to have our guest today, Christian Crumlish. Christian is a veteran of UX and product management, who has led organizations, and been an individual contributor for over 20 years. And here, we're going to talk about Christian’s new book “Product Management for UX People” 👉 Download our JTBD Cheat Sheet for free here: https://welcome.thrv.com/learn-jobs-to-be-done  Link to Christian’s book: https://rosenfeldmedia.com/books/product-management-for-ux-people/    Key moments from today's topic with Christian Crumlish on UX, Product Managing, and Jobs-to-be-Done:   00:00 Introduction to Christian Crumlish and his book “Product Management for UX People     02:40 Christian talks about what a UX and Product Manager have in common and the challenges when you add product to your UX toolset    09:55 Christian talks about how JTBD has helped him in his UX career    18:30 Christian talks about the problems of data getting in the way of creative for UX in the past, but also the need to use both    29:44 Jay, Jared, and Christian talk about being a Product Manager and the pitfalls that come with that role     40:30 Christian talks about how customer needs and empathy to your team need to be king over office turf wars Be sure to subscribe to learn more about JTBD!  Website: https://www.thrv.com/ Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes Follow Jared Ranere on Twitter: https://twitter.com/jaredran