Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today!  👉 Download our JTBD Cheat Sheet for free here:  https://welcome.thrv.com/learn-jobs-to-be-done Key moments from today's topic on how you would beat Steve Jobs: 00:00 Steve Jobs intro and why he was so successful 02:35 Steve Jobs' empathy towards customer experience  11:28 Steve Jobs as a creator using Jobs-to-be-Done  15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones  over the years 28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs  30:30 Are there opportunities for jobs to get done better without a phone?  33:09 What would Steve Jobs say about the state of technology today?  Be sure to subscribe to learn more about JTBD! Website: https://www.thrv.com/ Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes Follow Jared Ranere on Twitter: https://twitter.com/jaredran