In this episode, we'll look at ESG, which refers to environmental, social and governance for companies. This has been in the news lately because BlackRock, the largest asset manager in the world has adopted ESG principles in its investing. And there has been some backlash by opponents who, in summary, argue that investors should exclusively focus on shareholders. So the question is are ESG principles a good idea or a bad idea? And can Jobs-to-be-Done to help us answer this question. So there's some big questions with ESG. Can including it in your investing criteria generate better returns? Or is ESG just a cost at the expense of shareholders? And another related question is ESG a red herring or just greenwashing? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat ESG: 00:00 Is investing in ESG a good idea or a bad idea? 08:31 The three types of Jobs-to-be-Done and how it fits into ESG 14:24 Commercial Opportunities within ESG Example: Energy Sector   23:54 Categories of opportunities related to the ESG discussion ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/