In this episode of HYDRATE, Tracy sits down with John Ruhlin, the author of Giftology, The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.   Giftology is based on the belief that gifts can be used to build stronger relationships, express gratitude, and create meaningful experiences. It also emphasizes the importance of giving gifts that are personalized and relevant to the recipient.   In this episode, John talks about why typical corporate swag and branded gifts often fall flat, The philosophy behind Giftology, Why timing and intention matters, Tips and mindsets for building meaningful business relationships through gifting and a lot more.   If you are looking for a way to build stronger relationships, express gratitude, and create meaningful experiences, then this episode is for you.   Links: Websites: John Ruhlin - https://johnruhlin.com/ , Giftology - https://giftologygroup.com/ Instagram: @johnruhlin Twitter: @ruhlin   I hope you enjoy the show!