In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've encountered while collaborating with clients, sharing insights and lessons learned along the way. Love today’s podcast? 🙌 Take a screenshot and...

In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level? During a recent consultation with one of my VIP clients, we explored this very question. Should they expand into a larger physical space, or pivot towards online courses to reach a wider...

As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow? In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of entrepreneurship. It's a question that hits close to home for many of us: How do we establish routines when each day feels like a new...

Ever think your ladder is up against the wrong wall? Let's fix that. As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week sprint. No more adding to the to-do list without purpose. This episode is tailored for high achievers like you, the ones who drive this show forward....

As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to splashing our cash on marketing, we gotta be savvy and make sure we're getting bang for our buck. Let's dive in and uncover how to make those marketing dollars count!  Today, I've got a juicy story to share about a real-time marketing opportunity that was pitched on for my business.  Lot's of visibility and they new their stats - But here's the twist:...

Get ready to supercharge your sales game because in today's podcast, we've got the dynamic Nikki Rausch joining us. With her extensive background in Neuro-linguistic Programming, Nikki is the ultimate authority when it comes to sealing the deal. For all you brick and mortar business owners out there, this episode is tailor-made for you. We know that closing sales in person presents unique challenges, and Nikki is here to arm you with invaluable strategies and insights to ace those...

Welcome to today's episode where we're diving deep into YOU! Get ready to elevate your SEO game and skyrocket to the top of Google's radar! How does that sound? Chances are, you've got an "About Page" for your business. Whether you're a solopreneur or leading a dynamic team in a brick-and-mortar establishment, your "ABOUT PAGE" is prime real estate—it's one of the top three spots people check out when they're getting to know you. But let's amplify that visibility, shall we? I've distilled...

In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline user navigation, facilitate service bookings, job applications, showcase credentials, and foster quick connections. I'm excited to share ten powerful...

In today's episode, we're diving deep into the core of your products and how to maximize your visibility within your Google Business Profile. This is a frequently overlooked opportunity, but it can significantly aid potential clients in learning about you without having to search extensively for the information they require. That's why your Google Business Profile is crucial for quickly capturing people's attention and making them favor you! Whether you're a seasonal business or offer an...

Let's make a deal. Despite the fact that people are constantly Googling for you online (as we discussed in our last episode), what they really crave is community. They want to belong to something bigger than themselves. They want to be a part of your energy, your vision, and your success. It's true! And when you get this right, it's amazing how little else you need to do. In this episode, I'll be sharing specific strategies that I've personally seen work wonders for my clients in growing...

There are four stages that I've discovered when people come into your doors as a brick and mortar business owner: #1.  They have a problem, need, or desire and google it. #2. Said business comes up and they click on it. #3. They then go to your socials to make sure you're legit and they like what they see. #4. They walk into your business. NOW.  If they love your service or product they MIGHT talk about it.  If they have a cummy experience, everyone knows about it. 😉 All kidding aside, but...

Today's podcast features Oie Dobier, a dedicated business coach specializing in empowering solopreneurs and small business owners to realize their dream ventures by mastering the art of working "ON" their business rather than being consumed by working "IN" it. ✅If you embody the spirit of a Quality Crusader delivering top-notch services with fervor. ✅Are Driven by the Desire for Positive Impact, transcending mere transactions to create meaningful change. ✅A Hard Worker, you acknowledge the...

In today's episode, we're drilling down into a topic that's often overlooked but holds immense influence – your email address and signature. Quick but impactful, this episode was fueled by real-time conversations that underscored its significance not once but twice last week. Join me as we unravel the potent impact your email address can have on brand trust and loyalty. It's more than just a digital ID – it's a key player in shaping how your audience perceives your brand. Referred to Event:...

Today we're diving deep into the heartbeat of success: our teams. It's not just about having a team; it's about having an exceptional team that propels our brand to greater heights. Exceptional team members don't just help us scale our business; they become ambassadors, extending our visibility through their firsthand experiences. It's time to cultivate a workplace that exudes fabulosity. And to achieve that, we must master the art of strategic hiring. Buckle up, because we're about to...

Today we're going back to the Google Review.  However, we're going to give it an update.  Many of you are wanting people to know about your business well outside your zip code.  Well, you have all the power.  Today I'm going to share with you a few tips, tools and strategies you can do right now to help get your brick and mortar business brand in front of even more people.  And yes, it's all FREE. REFERRED TO PODCASTS: {SEO Series} The Gold in Google Reviews.  {What's Working Now} A Faster...

And we're back for part TWO! Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address the limitations you may encounter. In this episode, we'll explore the final 4 (yes, I put in a bonus because I couldn't stop talking!) strategic methods to enhance your visibility organically....

Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address the limitations you may encounter. In this episode, we'll explore three out of six strategic methods to enhance your visibility organically. Whether you're a franchise owner or building your own brand, these insights are...

In today's episode, join me on a reflective journey prompted by a recent walk. If there's one thing I cherish, it's my walk and talks—they're the most intimate moments I share with my people. To all my walk and talk friends, a heartfelt thank you and a big shoutout; I love you all! During a visit with a dear friend and fellow business owner last week, a profound realization hit me like a lightning bolt—I'd been harboring a limiting belief about acceptance. In this episode, I draw back the...

Welcome to an exciting episode where we introduce you to the dynamic duo behind Rainfall Therapy and Consulting, Cimena and TaNesha. They bring a unique blend of psychotherapy and life coaching to the table, and what makes their approach even more special is the option to incorporate equine companions into the healing process. This powerful combination serves as an excellent complement to our equine day retreats. In today's conversation, we delve into the inspiring journey that led Cimena...

In this powerhouse episode, we boldly shift our gaze from traditional visibility playbooks to the game-changing arena of client retention for brick and mortar titans. Brace yourself for the revelation of a secret weapon: the exit form. It's not just paperwork; it's a dynamic, proactive strategy to lock in your clients, decipher their needs, and shout loud and clear that they're a vital part of your world. Join me on this unapologetic exploration where we dive deep into the tangible benefits...

Hey there, it's a significant week for me—Ms. Melissa Rose—because it's my birthday week! Birthdays always make me pause and reflect. I have this tradition of writing a birthday note to myself every year and stapling it to the one from the previous year. The stack has grown, and going through them, I can track the evolution of my goals from conception to manifestation through hard work, intentional planning, and even some unexpected victories. I used to not be a fan of having a late November...

🎙️ Today's podcast is a bit of an emotional rollercoaster, but in the best way possible. As we revel in a weekend of Thanksgiving, I wanted to dive into a recording that goes beyond the nuts and bolts of business and delves into the softer side of the entrepreneurial journey. Running a brick and mortar business is no stroll in the park for the faint of heart or mind. In this episode, I'm opening up and sharing my top 10 affirmations—the mantras that keep me grounded and fueled for the...

Welcome to a powerhouse episode where we unravel the secrets behind social media triumphs, spotlighting a recent viral post that propelled small business, brick-and-mortar client's online presence to dazzling new heights. Buckle up as we dissect the strategies behind the success, from crafting intriguing "Did You Know" posts to the influence of interactive carousel content, and the enchantment of a meticulously designed Call to Action (CTA) centered on community benefit. Dive into a...

🚀 Calling all Brick and Mortar Powerhouses!  Now, listen up because this is your time to shine!  Every day is a chance to rock the business world, but with the Holidays fast approaching, we've got a golden opportunity to deliver the kind of service and magic that the big box stores can only dream of. 🎁✨ In this heart-pounding episode, I'm diving headfirst into why I believe 2023 is about to witness the most epic Black Friday Event ever! I'm not just talking hype—I'm laying out my...