Curtis had a topic planned, but Alice and Jelly ruined everything. The three talk about their experiences through out the course of Independence, how things have changed, why it’s ending, and ultimately answer the question of whether they still aim to be independent.

If you’re considering doing an app with subscriptions, there’s some things you may want to consider before you make that move, as it’s not necessarily the best answer for every situation. Curtis and Jelly have been using subscriptions for a while, so Alice quizzes them on how things have been going, in the hopes that it’ll give her an answer on whether she should move to subscriptions.

After launching a new thing—or an update to a thing—Jelly likes to stop, look back at the process, and evaluate how things went. For him, it involves considering the answers to some key questions, and he decides that it’s worth forcing Alice and Curtis through this process. Together, they discuss recent launches, how they went, and what they feel could have gone better… or worse.

Running a successful business is hard, and with the myriad of decisions that you make, it’s also difficult to do so in an ethical way. Alice, Curtis, and Jelly look back at the decisions they’ve made in trying to run ethical businesses, how they’ve worked out long term, and whether they’ve been the right choices in the long term.

If there’s one thing that’s important when building a business around software, it’s data, but there are also downsides to collecting the data, both for us as business-owners, and for our customers. Alice, Jelly and Curtis talk about their approaches to data collection, and why it’s best to keep privacy in mind when creating software.

It’s sometimes far too easy to get caught up in the idea that when we create something as indies, it’s for other people, but that doesn’t need to be the case. Alice, Curtis and Jelly discuss their own approach to starting new things, and why it’s sometimes worthwhile.

Growing our products and acquiring new users is something that most indies aren’t particularly good at, but it’s a significant factor in achieving success in the App Store. Alice, Curtis and Jelly take a look at their own approaches to growth, why they’ve worked out—or not, as the case may be—and why you would want to be intentional about your growth.

Long time friend of the show, Aleen Simms, joins our trio to talk about her upcoming project, App Launch Map, and how it helps define basic strategies for successfully launching an app on the App Store.

If there’s one thing we rely on as indies, it’s inspiration. We wouldn’t be here if we didn’t have it, and learning how to feed it and channel it is a core part of what we need to do to survive. Alice, Jelly and Curtis take a look at where they get inspiration from, what they do when it’s not flowing, how they think they could get better at fostering it.

Every year at WWDC, Apple drops a bunch of new things for app developers to work on, and 2019 is no different… in fact, it may be the biggest year we’ve had for a while. Alice, Curtis and Jelly talk about what they tend to take from the developer conference each year, and how to approach integrating the new features into their various apps.

Positive comments sure do feel nice, but should we be doing more with them than just acknowledging their existence? Alice, Curtis and Jelly go over some instances where they’ve received praise for their respective apps, and consider the ways it’s helped them produce a better product.

When it comes to our businesses as indies, the weakest link in the chain is us. Alice, Curtis and Jelly look at each of their businesses to see what they’re already doing (and what they probably still need to do) to pass things on once they’re six feet under.

Often, it can be very tempting to come up with an idea, and just start building it right away. While this can feel like the right path, often it’s actually better in the long-term to spend time thinking about a feature, and figuring out what it is first. Alice, Curtis and Jelly discuss their approaches to planning features, what constraints they place on themselves, and the steps you should be taking before opening Xcode.

Independence is two years old, and our intrepid hosts once again answer questions fielded by listeners. Finally, answers to the important questions, such as their thoughts on growth hacking, tips for getting the most out of WWDC, and what they wanted to be when they grew up.

Accessibility is something that is often overlooked in the tech industry, and the very scope of it can be daunting. Alice certainly feels like she’s dropped the ball on considering the accessibility needs of her users, so she enlists Curtis and Jelly and together they discuss their inspirations, how they approach accessibility in their apps, and where you can find resources on accessibility.

If you have a product that people love, it’s entirely possible that they want ways to show it off. In the lead up to WWDC, Jelly’s merch game is woefully inadequate. He enlists Alice and Curtis to discuss potential ideas for merchandising, and the things you might need to consider if you’re going to sell it online.

When we start down the indie path, we usually have very purposeful ideas for the products we want to build, but many of us don’t think beyond the product onto the company. Alice, Curtis and Jelly give some thought to the visions they have for the future of their respective companies, and why that’s something worth thinking about in the present.

With her time as limited as it is, Alice has been thinking about what her exit from the indie life might look like, hypothetically speaking. Surprisingly, she’s not the only one thinking about it, so our three hosts delve right in to ask the important questions around what products should be when their creators leave them behind.

Alice has started a new job, and Jelly is neck deep in a client contract, which leaves them very little time to get stuff done with their own projects. In an attempt to figure out the best way to achieve balance, our three hosts share their experiences, talk about possible ways of approaching things, and commiserate with each other’s struggles for time.

Part of running a business is dealing with your customer’s expectations, and this is no more evident than in the App Store. Alice, Curtis and Jelly chat about how their users expect everything, including particular language support, new services for syncing, and the dreaded Android version… but are all these expectations worth delivering on?

At some stage, it’s entirely possible that you might end up needing to hire a developer to help you finish your project. Alice is considering going down that path with Gus on the Go, so she looks to Curtis and Jelly for advice on how to prepare, what to look for, and what makes for a good contracting experience.

There’s a lot that goes on when launching a new app: marketing, feedback… and watching the sales chart desperately hoping that things go according to plan. Heidi Helen Pilypas and Ish Shabazz join the show to talk about the recent launch of Capsicum, along with all the excitement and horror that ensued.

There are a lot of benefits to doing what you love as an indie, but there are also many things that you don’t consider when you try to turn your hobby into a career. Alice, Curtis and Jelly look at the things that blindsided them when turning their interests into products, and honestly ask themselves… do they still love what they do?