InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion
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Description
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics.
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Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani, and today, we'll dive into some exciting updates from LinkedIn, TikTok, and an intriguing new trend reshaping influencer dynamics on...
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