Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we’re uncovering the secrets to going viral with insights from a creator who’s amassed 50 billion views. Plus, we’ll explore why Wall Street is swooning over influencers like MrBeast and Logan Paul, and how top brands like Coca-Cola, E.L.F., and Benefit are leveragin...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're tackling the potential TikTok ban in the U.S., Revolve’s afterparty madness at Stagecoach and delving into some of the complexities of influencer payments.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're peeling back the layers of a new report where seasoned influencers disclose their top concerns for 2024. Plus, we'll delve into the meteoric rise of SMITH&SAINT, the dynamic female-led agency that's shaking up talent representation and brand-building. And w...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're taking a closer look at some fascinating intersections between culture, technology, and marketing strategies. From fine arts organizations recruiting influencers to capture young audiences, to the latest shifts in how brands are optimizing their influencer coll...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in this episode, we will explore Mad Rabbit's massive brand ambassador push, GRIN's latest data-driven tool for boosting influencer programs, and unveil top earning secrets from 2,000 creators in Kajabi's "State of Creators ‘24" report.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and i'm very excited because this is our thirtieth episode! All thanks to you and your support! In today's episode, we'll explore Meta's new Instagram ad feature boosting sales, Pinterest's Coachella partnership, and the potential disruption of creator-owned mobile networks.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're unraveling the twists of promises made and broken, both by brands and within the bustling world of finfluencers. From BMW's social media misstep to the tightening grip of regulations on financial influencers, and a brokerage firm's record-setting penalty for...

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani and in today's episode, we're exploring how top restaurants are revolutionizing marketing by inviting customers to co-create menus, diving into MrBeast's groundbreaking leap to Amazon Prime, and unraveling Havas' strategic acquisition of Wilderness to dominate the social media advertising...

In today's episode, we're unpacking the dramatic shifts in the influencer landscape, from a TikTok star trading viral fame for a 9-to-5, to content creators taking a stand in Washington, and a unique agency turning dermatologists and doctors into social media sensations.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. In today's episode, we'll cover the surge of questionable deals on TikTok Shop, TikTok's plea to its users over a potential ban, and the surprising rise of LinkedIn as the new frontier for influencers.

 In today's episode, we'll cover how Abercrombie used creators to revive it's brand, how Clinique is using dermatologists as creators and Instagram's expansion of the Creator Marketplace.

Today, we've got some hot topics on the table. From WeightWatchers taking a bit of a stumble with their latest influencer campaign to Marques Brownlee, AKA MKBHD, taking a creative leap with Ridge by not just influencing but actually investing. And, of course, we'll peek into the empire of MrBeast and the way influencers like him are investing in their own colossal ideas.

This week, we're unpacking some super interesting stories. We've got the lowdown on President Joe Biden making waves on TikTok, and what it means when politics and social platforms collide. We're also stepping into the high-fashion virtual world, where Coach is tapping both cyber celebs and real-life stars for a campaign that's all about daring to be different. Gen Z, they've got your number. And for all you content creators out there, we're talking money – specifically how you get paid. With...

 In today's episode, we're diving into the latest influencer marketing trends from Traackr, the NFL's fashion-forward strategies and Coca-Cola's innovative product launches on TikTok.

In today's episode, we'll cover the 100 Billion Dollar Bet on 'Famous Birthdays', How to keep embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on Influencer Entrepreneurs.

Today, we’re unpacking some big moves and wave-making updates from Amazon Studios, Meta, and the dazzling world of beauty on TikTok that are setting the stage for a wildly inventive year in the creator economy. 

In today's episode, we'll cover how the creator economy is on the brink of a labor revolution, the new rules in Italy to improve transparency in social media for influencers, and the illegal activities involving a gun influencer and a police officer.

In today's episode, we'll cover the digital revolution in influencer marketing with AI models like Aitana Lopez, influencers' preference for flat fee compensation over affiliate programs, and the rising trend of Silent Reviews on TikTok.

In today's episode, we'll cover the TikTok users turning a 9-month cruise into a viral reality show, the power of influencers and their impact on brand revenue, and the power of social media through the NIL partnership between Michigan football players and the Lakers.

In today's episode, we'll cover California state Sen. Steve Padilla's bill to protect child influencers, the benefits of equity deals in the creator economy, and the tradition of streamers going live on Christmas to foster community and raise funds for charity.

In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics.

In today's episode, we're delving into the game-changing rise of creator content, the disruptive force of silver influencers, and the ripple effects of YouTube's recent code removal.

In today's episode, we'll cover the rise of influencer partnerships with brands, the diversity and popularity of TikTok's top videos, and the launch of SonderCo, an agency revolutionizing brand-influencer deals.

In today's episode, we'll cover the immense popularity of "Get Ready with Me" videos, TikTok's struggle with creator monetization, and the award-winning influencer partnership between Dove and Collectively.