Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads. In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers: The benefits of Maximize Conversions Bidding, even for small businessesWhy Maximize Conversions might be a better choice than Maximize Clicks, even for beginnersWhen to consider switching from Maximize Conversions to Target CPA or Target ROAS Bidding As an added bonus,...

Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone! In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns. Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns. Learn how...

Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including: "Which Google Ads certifications should I take first?" "How do I land a job after getting certified?" "How should I price my Google Ads services as a freelancer?" Jyll breaks down the free Google Skillshop certifications, the best way to complement them for practical experience, and the different paths you can take in the...

In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit! Get ready for a rapid-fire session covering 10 essential PPC topics, including: Conquering competitor searches (without getting flagged!)Best practices for keyword match typesWhen to exclude branded keywordsThe truth about Quality ScoreBudget mysteries solved (including why your daily spend might...

In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance. Listen in as Jyll answers questions from: Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?A YouTube user who wonders why pinning a headline lowers Ad Strength.James Talbot on TikTok: Does Quality Score refer to...

Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro. Listen in as Jyll helps: Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about itAnother question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)West...

In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting. This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display...

In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively. Motivation & Mindset asks about using competitors' websites for keyword research, so Jyll outlines her "indirect competitor targeting" strategy as a cost-effective campaign...

In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns. She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs in competitive niches. Whether you're wrestling with how to allocate a small budget across a broad campaign or looking for ways to improve the...

In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete solutions. The episode kicks off with an anonymous listener's problem concerning spam responses to a renovation company's Google Ads. Jyll clarifies...

In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales, leveraging her extensive experience with Google Ads, dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs. First, Brandon on...

Unlock the secrets to effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance. Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros...

Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her vast social media community. The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking...

In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three compelling questions sourced from her engaged social media community. The episode kicks off with a question from Jean-Claude, who seeks insights on how to people who have...

In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community. The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a...