#seo #sem #onpage#seo #offpage Search engines like google have two types of search results: paid and organic. Paid results show up when companies pay google for clicks. Organic results are the ones that google deems most relevant for the query. Business owners can increase website trafficby appearing in organic and paid results using #seo and ppc. Hi, i’m cally, from the international institute of digital marketing. Here is a guide to a more comprehensive search engine marketing (#sem) strategy. 1. Run ads for keywords that are too competitive It can take years to rank for some keywords. But this doesn’t mean you should abandon #seo and just run ads. Since ranking for competitive queries will likely be a long-play, there are a few benefits to using ppc while working to rank your pages. ● A) you can generate revenue immediately ● B) you can test and optimize for conversions ● C) you can get valuable keyword data 2. Use ppc and #seo for ad-heavy keywords Ppc is a great way to get traffic from this keyword, but what about #seo? If we look at estimated organic traffic to the current top-ranking page for a keyword, we would see that it gets an estimated 64,000 monthly organic visits. Bottom line: invest in #seo and ppc to get maximum traffic from ad-heavy keywords. 3. Use #seo for informational keywords Most google searches are informational. That means people are looking to learn, not buy. That’s why are some marketers are willing to put effort into ranking organically, but aren’t willing to pay for traffic to that page. It comes down to cost vs. Reward. Given a low keyword difficulty score for a query, the dollar-equivalent of the time and effort required to rank organically would almost certainly be less in comparison. 4. Use #seo and ppc to monopolize the search results It’s not just ads that push down the organic search results. Google now shows serp features like featured snippets,“people also ask” boxes and video carousels for some queries. These can be annoying when your goal is to rank higher, but remember that it’s possible to appear in many serp features. You can appear in the snippet, video carousel, and near the top of the “blue link” organic rankings. This is true of many #seo-related keywordsbecause you committed to providing the best resources for queries. Some brands choose to monopolize the search results even further by running ads for keywords they already rank for. For more information, visit www.iidm.world --- Send in a voice message: https://anchor.fm/iidmusa/message