“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln, 16th President of the United States “By Failing to prepare, you are preparing to fail.” – Benjamin Franklin, one of the Founding Fathers of the United States “Good fortune is what happens when opportunity meets with planning.” – Thomas Edison, Inventor & businessman Even the creative genius Pablo Picasso knew that planning was key when he said: “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” So, with so many quotes by smart people to remind us of the importance of proper preparation and planning to avoid poor performance…WHY do most account plans simply NOT WORK? Perhaps the answer is simple and it is because most account plans are just too complicated! Do you ever feel frustrated at the lack of consistency in the way your teams create account plans? Perhaps some team members don’t even bother. Would it make your life easier to have a straightforward system and process for planning so that you can keep your eye on what is going on and retain visibility of your most important customers? In this episode, David Ventura shares with you our KAMGuru approach to building a simple, easy-to-use and effective Key Account Plan. This short, stress-free plan will act as your guide, toolkit and roadmap to achieving success with your accounts. (We even give you free access to our template – no sign-up required). - - - 𝗗𝗔𝗩𝗜𝗗 𝗩𝗘𝗡𝗧𝗨𝗥𝗔 𝗕𝗜𝗢: David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK. David is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries. =========