Picture the scene… You’ve just asked one of your top account managers to meet you and walk you through their account plan for your most important customer. You want to know: what we know, what we don’t know, what we are planning to do and how we are going to achieve it. Sounds like a simple ask right? And now you stand back and watch as your account manager battles with half a dozen spreadsheets, a PowerPoint slide deck, an underutilised CRM System and overwhelmed email inbox. Where is the information? What is the intelligence? Do we have the right SYSTEMS in place? The role of technology is to SUPPORT the business, to make the life of an account manager more productive, more effective and ultimately more successful. The benefit of all of that for business leaders is clear – more visibility, more accountability and more control for the trajectory of where your top accounts are heading. My guest on this episode is Alex Raymond, CEO and founder of KAPTA, one of the world’s leading KAM Enablement tools. Join us! - - - 𝗔𝗟𝗘𝗫 𝗥𝗔𝗬𝗠𝗢𝗡𝗗 𝗕𝗜𝗢: Alex is the co-founder and CEO of Kapta.com, a customer experience mapping company based in Boulder, Colorado (US). Kapta is purpose-built for organisations who want to establish, expand, or improve their Key Account Management function. Their technology removes the busy guesswork from client services, so you can focus on the work that matters: building strong relationships. With an MBA from INSEAD and a Bachelor’s Degree in Foreign Service from Georgetown University, Alex is a smart man, with 20 years-experience in the customer experience software sector. 𝗗𝗔𝗩𝗜𝗗 𝗩𝗘𝗡𝗧𝗨𝗥𝗔 𝗕𝗜𝗢: David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK. David is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries. = = = = = = = = = = = = =