In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I talk to Ed Lawrence - a professional video marketer and co-founder of Business Film Booth. We discuss what returns salespeople can get from making video content; how business leaders can maintain brand image and professionalism through quality control; and the power and value of the video testimonial. Be sure...

In many organisations, the divide between the sales and marketing teams cause real problems. Silo working, a blame culture and all while the business is missing the opportunity to close the gap and add more value for customers and prospects, ultimately increasing the chances of winning more business. In this episode I talk to Grant Leboff from StickyMarketing.com, one the UK’s leading Sales and Marketing experts. He has just published is 5th book – ‘Myths of Marketing’ In January...

Relationship building has always been a key ingredient to becoming the trusted partner to your most important customers. And an age-old question is whether a salesperson needs to be naturally good at it or whether relationship and rapport building is a skill that can be taught. This episode’s guest is Master NLP Trainer, Performance Coach and Equine Learning Specialist - Lisa Brice. She’ll be sharing her insights on: • how we can fine tune our rapport building across digital platforms, •...

Many of the business leaders we’ve been talking to have been telling us that they are: (a) Worried about the impact of the current climate on their most important customer relationships (b) Concerned that they are so reliant on the revenue from a small number of accounts (c) Stressed that new business and customer growth strategies have become frantic and lack systematic, scalable and repeatable activities and processes (d) Frustrated at the lack of visibility of what is going on with...