Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales. In this episode we discuss: How can businesses maximise their sales potential on TikTok Shop?What are the benefits of using live streams to drive sales?How to determine the success of influencer...

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!! In this episode we discuss: How to set up fulfilment for TikTok ShopHow to...

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy. In this episode we discuss: Selling via methods OTHER than TikTok ShopOrganic TikTokCreator TikTokStrategies to engage with influencers and ensure better outreach and engagementThe balance between perfection in content creation and the need for...

Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients. And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Platform Check. In this episode we discuss: You need clear goals to develop a social media strategyHow...

Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide! In this episode we discuss: What do you need in a content calendar?The different ways to visualise and organise a content calendarHow can organic social media exposure lead people to discover a brand on other channels?Having a consistent presence across multiple...

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back… In this episode we discuss: How does a retailer approach using organic social media?What role did TikTok play in Colin's social media strategy?Why X (Twitter) is Colin’s best sales channel for organic salesAI-generated content and its implicationsThe impact of niche platforms like Threads [06:11] Frustration with low engagement...

Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof.  In this episode we discuss: Participating in a community-building exercise to attract customersHow does the Moast help track interactions and experiences with a brand?Why one-to-one social proof and social commerce is crucial for brandsThe test with the Chat GPT AI bot versus real...

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday: Mary Lister, Triple WhaleJodie Guichard, Inventory Planner by SageDavid Meakin, SHOPLINEImogen Collins, Genie GoalsEd Barter, HerdifyFiona Stevens, Loyalty LionDerric...

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM.   In this episode we discuss: How to use AI to create website copy effectively every timeHow to easily protect your brand from the errors of AIHow to win in an...

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!  In this episode we discuss: How do different customers engage with products through different channels?How to preserve brand values on DTC websitesTips for companies preparing for Black Friday promotionsHow can bundles be effectively used in...

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.   In this episode we discuss: Why do you need an Analytics Strategy?What is an Analytics Strategy?How does GA4 impact all this?Alternatives to GA4Why spending more time analysing data improves business performanceWhat is the difference between collected data and actionable...

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience.  In this episode we discuss: The steps to create a competition beating ad strategyWhy it's crucial to start with customer researchThe importance of using both Qualitative AND Quantitative research methodsKey factors...

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.  In this episode we discuss: What is Reddit and why is it so unique?The different types of ads: from takeovers to self-serviceUsing Reddit to target specific subreddits and niche audiencesIs Reddit for everyone?Agency versus in-house work [03:26] How an accidental London agency experience led to passion. [09:39]...

Helen Johnson is a digital advertising expert from Remix Marketing. We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results. As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales.   In this episode we discuss: How to use Pinterest for SEOWho does Pinterest work best for?What is working right now?What is a safe budget to learn fromWhy it...

Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase.  In this episode we discuss: What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)Evolving into an agency catering to eCommerce brandsHow iOS 14 changed the industryTaking care of conversion tracking and signals – what you need to knowHow to keep your...

Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth.  In this episode we discuss: What is TikTok Shop and how can it help brands?Why you need to reallocate some of your 2023 budget to TikTok adsThe results you can expect in terms of speed and ROIStrategies for live sellingWhat’s the one thing to do with TikTok ads right...

Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.   In this episode we discuss: What is the difference between audience and community?Digging into the commercial context of communityWho is your “army of content creators”?Ideas of online...

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest!  In this episode we discuss: What you need to know about frequency and spam emailsDebunking the idea that email is a one-way communication toolMaster your short form contentThe metrics spreadsheet Katie usesWhy unsubscribers can still be fans of your...

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement. In this episode we discuss: The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance...

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales.  In this episode we discuss: Community: what is it and how can our brand benefit from it?Organic advocacy Partnering with...

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.    In this episode we discuss: Optimising Facebook ads - what's working now‘Training’ the...

Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware! She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales.  In this episode we discuss: Sourcing email addresses Lead gen adsOptimising copy and creativeConverting leads… and how to stay creative in the...

Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels.  In this episode we discuss: Using AI tools to help with your Facebook ads management Chat GPT as a tool to generate copyAI image creationThe future of AI tools How to ‘train’ AI to deliver optimal results text to follow Get all the links and resources we mention & join our...

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.  In this episode we discuss: What is Advantage+ and how does it work?Utilising algorithms to target demographics Factoring annual sales peaks into your marketing Leaving...

This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention.  In this episode we discuss: Leveraging the high open rate with mail insertsReusing email marketing content in printAffiliate programs QR Codes and unique dealsThe personalisation potential of inserts Claim...