In order to progress, you need to let go. For coffee shop owners this is hard to do because so much on the initial business is based on personal work and many "firsts" that bring with them a sense of nostalgia and preciousness that can actually hold you back. The struggle to let go and allow for an evolution and progression might be behind why we can sometimes fail to see things through that we know are good but encounter some deeper personal resistance.  On this Shift break episode we will be talking about why letting go is key for allowing the business to grow beyond the initial stages and into something even better.  I help my clients move through these important stages of growth in our coaching sessions. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min Listen to related episodes:  SHIFT BREAK: Making Minimum Viable Changes SHIFT BREAK : Evolution Through Small Steps Embrace the Fallout   Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com