What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How giving away expertise for free can actually generate more business Why the most successful companies are the ones that resolve their customers’ pain points About...

What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is about quality, not quantity Why consistent Google reviews are the key to ranking higher About Stephanie Chew: Stephanie Manor Chew is award-winning law firm analyst andDirector of...

What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm can be a strategic career move for young lawyers Why most lawyers need to challenge themselves to be better entrepreneurs and business developers About Roy Ginsburg Roy S. Ginsburg is an attorney coach and...

What you’ll learn in this episode: What companies should consider when planning their corporate giving initiatives, and why Tyrone is passionate about anti-hunger causes How mentorship creates strong connections that last for years, especially for lawyers of color Why law firms don’t necessarily need perfect diversity, but they do need to demonstrate a plan for growth and improvement What it’s like to work in-house in the renewable energy space Why the best leaders see their reports as...

What you’ll learn in this episode: Why it’s important to look for career opportunities and not just wait for them to come to you How government attorneys can be strategic about advancing in their careers Why attorneys should periodically evaluate their practice areas and consider how their skills may translate as their clients’ needs change How learning to ask for and receive feedback can make or break your career What information you should gather before jumping into a career change About...

What you’ll learn in this episode: Why preparation is the key to a successful career in law How Daniel has won some of the largest verdicts in history, even in supposedly impossible cases How making room for creativity can lead to better case outcomes Why focusing on current clients can be more beneficial than focusing on getting new business How to maximize your networking and business development efforts About Daniel Callahan Daniel Callahan opened his own law office on St. Patrick’s...

What you’ll learn in this episode: Why a growth mindset is the key to making effective change Andrew’s tips for beating resistance and making changes stick Why lawyers need to adapt their professional approach to become effective coaches and mentors  How to choose the right executive coach What lawyers of all levels can expect to gain from coaching About Andrew Elowitt: Andrew Elowitt JD MBA PCC worked for over twenty years both in law firms and as the head of a corporate legal department...

What you’ll learn in this episode: Why law firm owners need to think of themselves as CEOs The two biggest mistakes law firm owners make that prevent their firms from growing Why law firms need to scale to stay competitive How Reza’s past mistakes helped him become a better leader Why knowing your firm’s vision and core values is the foundation of success About Reza Torkzadeh: Reza Torkzadeh is a nationally recognized plaintiff’s trial attorney who has dedicated his professional career to...

What you’ll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjective creative process more objective The process behind some of Brad and Larry’s most well-known campaigns Why law firms need to be responsive to the changes in the marketplace, and why advertising is no longer optional Why a good website is a nonnegotiable, especially when it comes to hiring and retention About Larry Cohen: Larry Cohen is the president...

What you’ll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is a worthwhile investment even if it takes time to see results Why Google’s Local Services Ads give you the most bang for your buck if you’re investing in SEM Why quality, original content and a great user experience are the keys to ranking on the first page of Google When it makes sense to pay for pay-per-click and social media ads How your firm’s...

What you’ll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris’ company does nothing but SEO How long you can expect to work with an SEO firm before seeing results Why it’s better to not do SEO at all than do it halfheartedly About Chris Dreyer Chris Dreyer is the CEO and Founder of Rankings.io, an...

What you’ll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the...

What you’ll learn in this episode: Why lawyers should aim to persuade, not educate, when they’re communicating Deborah’s top three tips to become a better presenter Why professional women often hesitate to speak up, and how they can overcome this block Why understanding your intention is the first thing you should do before communicating How to create a newsletter that both you and your readers will stick with About Deborah Shames  Deborah is passionate about speaking and training. That’s...

What you’ll learn in this episode: Why offering a flexible work environment is the best thing a company can do to entice talent Why the “Great Resignation” isn’t necessarily due to younger workers quitting What interview questions to ask to see behind a candidate’s rehearsed answers When employers should look past red flags to hire a candidate with potential Why references are not as valuable as they once were About Diane Braverman  Diane has more than 20 years of corporate human resources...

What you’ll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it’s a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation tools to make marketing easier About Evon Rosen Evon is a strategic and creative marketing professional specializing in financial and legal...

What you’ll learn in this episode: What law firm culture is, and why it affects clients as much as it affects staff Why law firms should look at their policies with fresh eyes post-pandemic How firms can use technology to enhance communication When it makes sense for firms to use a hybrid work model, offer hoteling, or open smaller satellite offices How to maintain firm culture when staff is remote About Marcia Watson Wasserman Marcia Watson Wasserman is a published author and co-author of...

What you’ll learn in this episode: Why getting your message across is the most important goal of writing How strong writing skills help people move up in their careers  How to remove filler words from your writing Why proofreading is necessary, even if it’s not important to you personally Elizabeth’s top three tips for clearer writing About Elizabeth Danziger Elizabeth Danziger, the founder of Worktalk Communications Consulting, is a seasoned written communications expert with over 30...

Special Announcement!

The relationship between law firms and in-house counsel is complex, but it boils down to one thing: how well each party understands the other. That’s a lesson Amy Yeung, General Counsel and Chief Privacy Officer at Lotame, has learned all too well during her time as in-house counsel. She joined the Law Firm Marketing Catalyst Podcast to talk about how she selects the law firms she works with, how junior attorneys can prepare for partnership, and why diversity and inclusion isn’t just a fad.

Spanish speakers in the U.S. need lawyers, and lawyers need new clients—but these two groups often fail to connect due to barriers in language and culture. Hugo Gomez set out to solve this problem by founding Abogados NOW, a legal marketing firm that specializes in the bilingual market. Hugo talks about why Spanish digital media presents a cost-effective opportunity for growth; how to choose the best website and brand strategy to reach bilingual clients; and how you can reach Spanish speakers.

When Jason Hennessey discovered SEO in the early 2000s, it was a largely unknown novelty. Today, SEO is the cornerstone of digital marketing, and Jason leads a successful agency, Hennessey Digital, that specializes in SEO and digital marketing for law firms. He joined the Law Firm Marketing Catalyst Podcast to talk about how he landed in the legal industry, why he’s so passionate about empowering lawyers to understand SEO, and why he wrote his new book, “Law Firm SEO.”

Firms recognize that digital marketing is crucial to maintain market share in a competitive environment—yet many firms cling to outdated websites & strategies. That’s where Eric Bersano comes in. As VP of Business Development for digital marketing agency Market My Market, Eric has worked with hundreds of law firms to refine their SEO & advertising efforts. He talks about the importance of having a website that’s equally beautiful and functional & why the best marketing campaign is...

If Covid taught us anything, it’s that agility is necessary for long-term success. Law firms & individual lawyers sometimes need a shot in the arm to move to the next level, & that’s exactly what Jan specializes in. As Founder and CEO of Jan Anne Dubin Consulting, she helps individuals, & therefore their firms, become the best they can be. She joined to talk about her time at the forefront of legal marketing, trends that emerged during the pandemic, and how she helps her clients...

Chambers & Partners is one of the most coveted legal rankings—and one of the most enigmatic. With an extensive nomination process and months-long research period, many lawyers and law firms are mystified when it comes to getting listed or moving up in the rankings. Megan Braverman, Principal of Berbay Marketing and Public Relations, has spent hundreds of hours completing successful nominations and gotten numerous clients ranked by Chambers.