Here's what we cover in Lead Generation Strategies b2b Podcast Episode #1 interview with MainLine.media owner Austin Rickles: Where did you start to get those digital marketing chops? What did that look like? Ad Ops: “The gold standard is to get what's called a $10 RPM, which is revenue per milli, which really, that just means earn $10 for every 1000 pageviews you have on your site.” “Social traffic does tend to perform the worst out of all traffic from an ads perspective, not from a page view perspective but specifically from ad revenue, email traffic is where it's at.” “You must really pay attention to user behavior, how they interact with your site. That's where Google Analytics comes from, and I do spend a lot of time in there.” You mentioned UTM parameters. Talk a little about that, if you can bring it down to some of those out there, they're like UTM parameters? What the hell is that? You do your own emails, you set up those kinds of campaigns, talk a little bit about that, the work you do on that... From a capturing customer information perspective, is it smart to only be selling products on Amazon? BEWARE of this Facebook niche Dumb tax ad story: “...we went from doing $220,000 in sales the previous month to I believe it was like $13,000.” Where can people find you? Click Here for the transcribed interview in PDF format.