In this episode, I will be interview Fresno Worker’s Compensation Attorney, Ka’ren Ketendjian.  We're going to discuss: Give a little bit of information about your business, what you guys do, maybe clientele, however you see it... What were some of the things that you tried in the past to get your name out there? What were your marketing goals? “In other words, when I started complaining that where am I, the visibility and stuff, they started giving me some accounts, charts, but that doesn't really help me...” The quality traffic on Facebook, or any social media platform, is considered interrupt marketing, people are normally scrolling their feeds for cat and dog videos... What were some of the things that we did to go outside of what the other marketing company was doing? We can target local keywords that have high search “buyer’s” intent, meaning the intent is that they are close to checkout or ready to buy... The number one search for those key terms is getting 85% of the traffic... When targeting keywords, we're using that frame of mind where we're trying to think ahead, not where the hockey puck is, but where it's going to be... Where can we find you if we want to reach out?