Cognizant is a multinational information technology services and consulting company that generates nearly $20 billion dollars in annual revenue each year. Now, they're replicating that success with their UK & Ireland-based consulting unit, which is generating just under €100 million in turnover and employs 600 people. A company within the company is Cognizant Consulting, a global multi-million business which in the UK employs over 600 consultants. In this episode, Dr. Marcin Remarczyk, Senior Director at Cognizant Consulting offers a behind-the-scenes peak into Cognizant Consulting’s sales channels, lead generation strategy, company culture, and approach to service delivery. You'll learn: 1. How Cognizant leverages its existing network and sales teams to grow client accounts and win new clients 2. How responsibilities are divided between sales team and consultants 3. The benefits of in-house sales teams for client acquisition and service delivery 4. How Cognizant's company culture has evolved after the COVID-19 pandemic 5. How to strike the balance between tailoring and pre-designing solutions _________ About Marcin: Dr. Marcin Remarczyk is an experienced consulting leader and practice head at Cognizant Consulting. Prior to this, Marcin consulted with IBM Global Business Services (formerly PwC Consulting). Marcin holds degrees in Business, Business Psychology, and Industrial Sociology and works and lives in London. Find Marcin on LinkedIn: https://www.linkedin.com/in/remarczyk/ Marcin's business book recommendation: Creative Organization Theory by Gareth Morgan | http://bit.ly/3EHFGgL Marcin's favorite podcasts: BBC World Business Report | https://bit.ly/3PpaaZL (Spotify), https://bit.ly/3roQFbF (Apple) The Economist Podcasts | https://bit.ly/45Uw6mp (Spotify), https://bit.ly/48hKwPl (Apple) _________ About Cognizant Consulting: Cognizant Consulting is a fully integrated practice within Cognizant, the IT and professional services firm. Established in 1994, Cognizant has today more than 350,000 employees serving clients across all major global regions. Website: https://www.cognizant.com Industry: IT Services and IT Consulting Company size: 10,001+ employees Headquarters: Teaneck, New Jersey Founded: 1994 _________ About the host Sammy: Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients. Get in touch with Sammy here on LinkedIn. _________ Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!