This law sheds light on one of the simplest and most effective psychological traits that motivate a person to act—whether it's forming a habit or performing a targeted action (including interaction). It can be applied to oneself, to business, or to anyone else. Let's discuss the effect.

Weather is the second most important factor dictating consumer behavior after the state of the economy. Weather forecasts influence daily decisions, including buying a sweater on a cool day, ordering a light dinner in the heat, or taking a taxi when it's cloudy. Let's explore how to use...