The weather dictates our desires: how to use this in marketing? -

The weather dictates our desires: how to use this in marketing?

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Description

Weather is the second most important factor dictating consumer behavior after the state of the economy. Weather forecasts influence daily decisions, including buying a sweater on a cool day, ordering a light dinner in the heat, or taking a taxi when it's cloudy. Let's explore how to use weather-dependent marketing in sales.

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