This episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV. Today’s conversation features Under Armour, a leading inventor, marketer, and distributor of branded athletic performance clothing, footwear, and accessories. Under Armour was originally launched in 1996 but only recently launched its loyalty proposition for customers. Joining us today to share the story of this program is Nandika Suri, VP, Global Loyalty, CRM and Personalization at Under Armour. Nandika shares how her insights from more than sixteen years in the airline loyalty sector were invaluable in guiding Under Armour’s transformation from its initial vision to become the “UA Rewards” program, which has already proven hugely succesful and enrolled nearly 3 million members in its first six months alone. Show notes: 1) Under Armour 2) “UA Rewards” 3) Nandika Suri 4) Watch the full interview at www.Loyalty.TV